A design refers to the features of shape, configuration, pattern or ornament as applied to an article and its registration confers protection to the external appearance of a product. Novel designs can be protected in Singapore by registration. The registration process is relatively inexpensive and easily processed, if the basic requirements are met. We assist our clients in registering their designs in Singapore to ensure that their designs are not copied by others. This enables a registered design owner to secure a competitive advantage over other products in a densely competitive market. Unique and stylish designs are often used to differentiate the external appearance of a product, such as a perfume or beverage bottle, or the shape of a car, a phone, or even ordinary household products, so as to attract the consumer by offering a distinct and aesthetically pleasing design.