Brands can be protected by securing a trademark registration. A trademark registration ensures that the owner of the registration is protected against the unauthorised use of identical or similar brands by another party. We advise clients on the selection of their brands, by conducting pre-filing trademark searches to assess a brand’s availability and suitability. A trademark application may then be filed to secure registration. A trademark registration is valid for 10 years, if used correctly, and is renewable for further periods of 10 years. A registered trademark enjoys more legal protection than un-registered marks under the Trade Marks Act.